Name, first nameJochum, EmanuelYear of birth1988UniversityZHDKField of Interest / research fieldCommunication Design / Visual CommunicationTitle of projectGenerative IdentitiesAbstractFrom the fixed logo to the dynamic visual world of experience. It often is no longer sufficient to develop a visual identity onetime. The challenge now is to take up the movement in our lives and to showcase ourselves as a producer or service provider just as moveable. Generative design solutions make strictly defined visual identities to flexible, multifaceted ones. The project explores how generative design solutions can be successfully integrated in the creation and implementation process.TutorsPeter Vetter, Cybu Richli, Sarah Owens, Lisa Greuter, Meike EcksteinFileDownload file
Generative Identities