Name, first namePaar, AlexanderYear of birth1986UniversityZHDKField of Interest / research fieldFuture / TrendsTitle of projectErlesene IdentitätenAbstractIs print absolutely dead? A question that has been astonished media observers for some years. We are looking at the end of printed mass media. However the condemned live longer: publishing is back. Printed magazines will not disappear. They become more specific, more independent and will be located in a niche of experts.

Everything changed with the Internet. Printed media cannot offer news in real time, it is non-functional therefore it becomes less important. But regardless the publishing industry has been tempered by a mini renaissance in independent titles, that offer readers more emotional experiences. There is a power of magazines that appears through collecting, making a fetish and mystifying them.

With regard to these facts I take a closer look at different subcultures, living environments and presentations of printed magazines. Within an ethnographic and artistic research a typology of experiences and interpretations of magazines will be developed. The chief core of this research is to reveal new potentials for fashion magazines and making them sustainable.
TutorsBitten Stetter, Francis MuellerFileDownload file