Name, first nameHongjie LiYear of birth1983UniversityZHDKField of Interest / research fieldProduct / Object DesignTitle of projectBicycle Touring for Chinese Tourism in SwitzerlandAbstractMy master project will be lead in the direction of experience and usage design. With information researching and experimental experience, the project will focus on the Chinese young adult tourist who is interested in bicycle touring in Switzerland. I will design a product and service that affords them a better bicycle tour experience. The service is versatile, it can fit with Chinese tourist’s needs.

The design project is based on the research of Chinese tourism in Europe and interviews with young adult Chinese tourists, from the knowledge and information what I get from them, the research will be proved what they need and how make them satisfy on their bicycle touring. Because of the growing Chinese tourism market in Switzerland, the combination of the service and specific design product for Chinese tourism which can bring the opportunity for work with Swiss company or an organization. Prototype and service will be practiced on the experiment with target group.
TutorsSebastian Stroschein, Michael Krohn, Thomas Walde