Name, first nameCeresola WaldhartUniversityFHNWField of Interest / research fieldTextile / Fashion DesignTitle of projectLook I Found Her – Blue Coat – Look I Found HerAbstractSpring Summer 2014 – Womenswear Collection: AURA (Statua) – NIKE (Vagara)
AURA wants to be aggressive and emotional
like NIKE. NIKE wants to be elegant and arrogant
like AURA. AURA wants to be free and
boundless like NIKE. NIKE wants to be cold
and sublime like AURA. AURA wants to be
natural and cool like NIKE. NIKE wants to be
eternal and controlled like AURA. AURA wants
to be dirty and sweet like NIKE. NIKE wants to
be erotic and flawless like AURA. AURA wants
to be real and loose like NIKE. NIKE wants to
be chic and artificial like AURA.
AURA explodes herself because she hopes her
fragments will fly as far as NIKE. NIKE douses
herself with liquid marble because she hopes to
maintain perfection like AURA.
Aura und Nike lieben, verehren und hassen
einander gleichermassen. Immer scheint die
eine mit jenen Dingen zu kokettieren, welche
die andere so sehr begehrt. In diesem Begehren
des Fremden und des Anderen liegt für beide
Frauen der Schlüssel zu ihrer Sehnsucht nach
(scheinbarer) Perfektion und (kurzfristiger)
Erfüllung. Dabei verschmelzen sie am Ende zu
dem, was sie immer schon waren:
Nike is Aura – Aura is Nike
TutorsViola Diehl Institut Visuelle Kommunikation, Christoph Froehlich Gastdozent Institut Mode- Design, Designer Adidas Originals , Dinie van den Heuvel Institut Mode-Design, Prof. Dr. Jörg Wiesel Institut Integrative Gestaltung / Masterstudio Design, Institut Mode-Design