Name, first nameDiebold SandraYear of birth1981eMailsandra.firstname.lastname@example.orgUniversityZHDKField of Interest / research fieldCommunication Design / Visual CommunicationTitle of projectCommon Ground.AbstractBusiness success requires communication. Communication imparts strategic intentions. Strategic planning is today essential for meaningful and effective advertising.
In order to design efficient advertising, common understanding is needed between client and designer. Tightly focused content client-side is the basis on which designers can build visual ideas.
An innovative tool will be designed that serves as a communication base.TutorsCybu Richli, Sarah Owens, Jonas Vögeli, Thomas Wolfram, Meike Eckstein, Alex Hanimann