Name, first nameLareida, SerainaYear of birth1986UniversityECALField of Interest / research fieldProduct / Object DesignTitle of projectSwissness - National or corporate identity?AbstractA research study about the state of national identity in design

This essay is dedicated to study the different facets of national mannerism in design on the example of Switzerland. By looking into important moments in history, propaganda, tourism, marketing, cultural aspects and local expertise as well as myths, the aim is to answer the crucial questions: Is national identity still a valid point in today‘s design scene? Will it last/extend? With global production and international collaborations, national design may have become obsolete. How can I react on this current and controversial discussion?
TutorsAnniina Koivu, Brynjar Sigurdarson