Name, first nameGerber, RebekkaYear of birth1988UniversityZHDKField of Interest / research fieldEvent DesignTitle of projectExperiencing the World of Archives: A ReanimationAbstractThe value of corporation archives is notoriously underestimated. Using the example of the archives of the Bally Shoefactories, I explore their unused potential. An appropriate presentation of archive material serves the purpose of transferring past knowledge into the present, thus making history tangible and cultivating the visual grammar of a brand.
The end product of my enquiry recommends new forms of conveying insights and provides a digital inspiration tool and moodboard to Bally employees.
TutorsBitten Stetter, Francis Müller
Experiencing the World of Archives: A Reanimation