Name, first nameSchwab, PhilomenaYear of birth1989UniversityZHDKField of Interest / research fieldInteraction / Game / Media DesignTitle of projectMarketing strategies for Swiss indie game developersAbstractNew games from Swiss developers are released monthly, but only very few of them reach a big audience and/or manage to produce financial profit.
Which actions and strategies can be applied to increase our chances on the crowded game market? What opportunities are provided locally and internationally? To investigate these questions I’m cooperating with three Swiss Game developers and try to support them in the marketing and communication of their products.
TutorsRené Bauer, Beat Suter, Robbert van RoodenFileDownload file
Marketing strategies for Swiss indie game developers