Name, first namePatrick DonaldsonYear of birth1992UniversityHEADField of Interest / research fieldInteraction / Game / Media DesignTitle of projectI am God, and so are youAbstractIn this paper, I wish to discuss the creation of digital organisms to generate modern media designs. Exploring the field of biology, genetics, and their emulation in the digital realm, I will put forward the relevance, benefits, and difficulties of an evolutionary approach in an attempt to answer: why, if evolution is so powerful, is it not inherent in the designer’s tools, or part of the designs themselves? Creating a tool to evolve media designs could greatly improve the workflow of creators. Changing the approach itself can, I believe, help create autonomous self-evolving designs which would vary over time, forever adapting to the environment, constantly changing to fit the needs, wants, and fancies of the designer or user. Resulting in the potentially endless elongation of life expectancy in designs, the fundamentals of design and the role of designers in such a context may have to be rethought.TutorsDaniel Pinkas