Name, first nameMélanie Lucie GrinYear of birth1987UniversityHKBField of Interest / research fieldCommunication Design / Visual CommunicationTitle of projectCrafting CoherenceAbstractTomorrow, designers will sit at the table from the very beginning of projects, instead of being called in the last phase to wrap up the concept.
This is especially important for small and medium-sized enterprises who face systemic challenges when it comes to give design the central role required to build coherent experiences through various client touch-points.
TutorsSophie Bürgin, Ulrike Felsing, Matthias Vatter
Crafting CoherenceCrafting CoherenceCrafting Coherence