Name, first nameNora UrschelerYear of birth1983UniversityZHDKField of Interest / research fieldFuture / TrendsTitle of projectHacking Gender Decoding the strategies of new masculinitiesAbstractI am researching on fashion and lifestyles of new masculinities and non-binary ways of being male. With the help of trend monitoring and expert interviews I will uncover the codes and strategies behind and will give them a meaning in the context of the ongoing socially negotiation process about masculinity as identification model itself. The findings will help me to design concrete advertising campaigns for different male target groups. The artifact will be an involving experience to an audience of (mostly male) business executives in the field of branding & advertising.TutorsProf. Bitten Stetter, Dr. phil. Francis MüllerFileDownload file
Hacking Gender Decoding the strategies of new masculinitiesHacking Gender Decoding the strategies of new masculinitiesHacking Gender Decoding the strategies of new masculinities