Name, first nameHaefeli SabrinaYear of birth1985UniversityZHDKField of Interest / research fieldFuture / TrendsTitle of projectEveryday Products – buying and beingAbstractHow is taste influenced by morality and ­aesthetics in different social environments? Everyday products as examples and study objects: Why do some people buy the colorful mass product while others prefer the understated design object? A research about visual characteristics, consumer culture and distinction.TutorsBitten Stetter, Francis Müller