Name, first nameGuillaume Jean-MairetYear of birth1991UniversityECALField of Interest / research fieldArt Direction in Typography / in Photography Title of projectDo AIs Dream of Digital Typefaces ? The Type Designer’s EsseAbstractThis Thesis is a research project about the Type designer’s true skills, the ones no machine can hope to do in the near future. Through a historical analysis of the field of type design and its evolution through technological advances, the question is raised: What tasks are soon to be automated, and what are the ones that can’t? What skills make a type designer? By analyzing the process of a type designer handling a project from start to finish, one can notice the patterns differentiating automatable tasks from their opposite, thus revealing the type designer’s essence.TutorsRoland Frueh, Wayne Daly