Name, first nameŚwierczyński, RobertYear of birth1990UniversityECALField of Interest / research fieldArt Direction in Typography / in Photography Title of projectThe state of creativity in contemporary photographyAbstractAppropriation art used to recontextualize whatever it borrowed to create the new work. But today when the ability to take ”nice photos” has become quite common, copying, all of a sudden, turned out to be an efficient way of producing the complete NEW. Without remembering or even taking into consideration which artist came up with an idea first.

Contemporary art is now constantly being measured by the modernist criteria of novelty and originality, even if it ruthlessly draws on its history or long-established visual formulas.

In such circumstances, how can a photographer be original?
Is it still possible to look at the world differently than through the prism of billions of images of which this world is a hero and in which it usually comes out pretty boring?
TutorsJoël VacheronFileDownload file
The state of creativity in contemporary photography