Name, first nameDavide TomatisYear of birth1991UniversityECALField of Interest / research fieldArt Direction in Typography / in Photography Title of projectA case history of art direction in Italian type designAbstractStudio Artistico Nebiolo - A case history of art direction in Italian type design

An analysis of the turning points that made Nebiolo the best Italian type foundry and the only one which was able to compete with the others major european foundries. The decision of Giulio da Milano to introduce the "Studio Artistico" in 1930, through which the foundry started investing in the drawing of original typefaces, and the introduction of the internal advertising department which created a straight marketing strategy cooperating side by side with the artistic studio directed by Aldo Novarese.
“Forma” and "Dattilo" will be presented as the best examples of their work: a unique workflow that involved a group of the most famous Italian graphic designers of the time as a consultancy team. An unprecedented example of documentation and storytelling around the creation of the typefaces allowed them to make customers conscious of the quality but also of the backstage complexity in the type design process.
TutorsRoland Früh, Wayne Daly
A case history of art direction in Italian type design