Name, first nameSampazioti AikateriniYear of birth1987UniversityHKBField of Interest / research fieldDesign Research and ReflectionTitle of projectTypography as a visual language in public spacesAbstract- How can typography be used to communicate with an ever-changing, universal audience?
- How do designers make their typographic choices, while having to deal each time with personal, cultural, ethical, critical perspectives and backgrounds of the audience?
- How do they achieve this while preserving the literal message and its meaning?
Words are vital tools of communication; so is the way they will be presented as a link between what they mean and how they are viewed. A typeface is not a specific shape, but what is seen by the reader. The designer offsets the reader’s actions; as typefaces get transformed through the eye of the encounter and will later be reproduced by them (the encounters), in a new, different form. Designing is a way of expression with infinite number of words, it implies and is intended to combine the aesthetics with functionality, in order to deliver a message. This message might be experienced by the audience differently. Between these two information-transmission stages, we cannot override the importance of the society and its culture. Designers are part of the community, which influences their lives and their perspectives, through the design process and the changes they make, they explore the design space and try to guess how the audience will experience and/or interprete signs.
TutorsPrf. Schmid Jimmy (Environmental Design), Annina Schneller (Visual Rhetorics)