Name, first nameHaensler LauraYear of birth1994UniversityZHDKField of Interest / research fieldFuture / TrendsTitle of projectChips and BeerAbstractEating is a symbol for life and an identity-forming, cultural and socialized action. Contextualized in a matrix of different parameters, the social role of a subject is interdependently interwoven with its buying and consumption behavior. As one of these parameters, gender affects individuals and their performative habitus in the form of codes, bodynorms and eating habits conveyed in advertising, media and product designs. The two trends Gender Shift and Retrotopia open up a tension arch in the depth of which research is required. Gender-specific strategies are to be crystallized and made visible through hacking and détournements. Chips and beer opens a way to think about gender and food in an unconventional way.TutorsJudith Mair, Francis Müller, Bitten StetterFileDownload file
Chips and Beer