Name, first nameSimon PinkasYear of birth1990UniversityHEADField of Interest / research fieldInteraction / Game / Media DesignTitle of projectOutrage! – (Social) Media and the Coaxing of the Moral MindAbstractIn a paper published last year, Yale neuroscientist Molly Crockett asks: “If moral outrage is a fire, is the internet like gasoline?”

If media designers strive to come up with interesting, thought-provoking digital experiences, then it is better that they understood the state of mass communication platforms such as Facebook. After all, it is through them that much of our contemporary culture and politics are mediated. Yet nowhere have I found a comprehensive, but non-technical account of one of our age’s defining features: the fact the moral outrage has become the default mode of political speech on Facebook. In this research, I argue that this phenomenon emerges from the interplay of three separate, but complimentary mechanisms: the evolutionary propensity of humans to feel and express moral outrage; a media landscape whose economy has favoured the emergence of outrage content; and a social network who thrives on engagement, of which moral outrage is such a reliable and potent purveyor.
TutorsLysianne Lechot Hirt