Name, first nameSunjung ParkYear of birth1995UniversityFHNWField of Interest / research fieldIconic ResearchTitle of projectHow do we organize our reading direction?AbstractHow do we organize our reading direction?
The influence of variable parameters of an image when reading a sequence of images.

When it comes to defining a reading direction, the matter comes from its contextual varieties. Perhaps, one would define it within a textual context, and the other would do it in terms of a visual context. Accordingly, the term 'reading direction’ itself brings many different points of view to the surface. Based on this fact, the project particularly looked over possible factors with regard to organize our reading direction.

In many occasions, a series of images is visually presented as one entity. Let’s bring one common example to understand these occasions. Whenever we look at a book, especially a book with full of images, we could confront with a series of images. These images might be positioned based on the topic, shape, color etc. At first glance, we will see these images as we prefer and will try to find the meanings of each image. Unconsciously, we read a series of images based on our preference. Then, how do we decide our preference when reading images?

Possibly, there are a lot of potential factors that influence in deciding the preference. Among many possibilities, what the project focuses on is three possible factors; previous knowledge, formal element, and cultural background.

First of all, previous knowledge is related to a content of images. Most of the people have their own way of reading that is mostly dependent on each person’s experience and knowledge. The range of previous knowledge is different from person to person, that means although people observe the same series of images they interpret them in different ways.

Additionally, formal elements also have an important role when people organize their reading direction. In this context, the formal elements indicate the visual elements such as a distance between images, the shape of frames, color and brightness. They are not directly connected to contents but related to a perception of form. This factor is also different from person to person. Because every person has a different perception regarding the formal elements.

Last but not least, a cultural background can be influential in deciding our reading direction. In particular, the focused discussion is to figure out how the cultural background differently affects the reading direction between text and image.

Based on three potential factors, the project suggests the series of images where we can approach the main question by proceeding with a practical experiment. Later on, these series of images become the prerequisite for comprising the main phenomena of the project. Each of the main phenomena generates a tension between series of images with responding to the change of reading direction.

To figure out why does the tension appears with images, and how this tension has a relation to deciding the reading direction, the project tried to make this tension readable via the system called Variables Generating System. The system itself plays an important role as a grammar to analyze the phenomena and propose possible answers to the main question.
TutorsJinsu Ahn, Toni Hildebrandt, Paloma López GrüningerFileDownload file
How do we organize our reading direction?