Name, first nameStieger TinaYear of birth1978eMailtina.email@example.comUniversityZHDKField of Interest / research fieldFuture / TrendsTitle of projectNeo CraftAbstractWhat is the future of traditional craft within a globalised culture?
The master thesis NEO CRAFT focuses on the potential of innovation of traditional craft mainly focused on techniques practised in Switzerland.
An increasing demand for products with personality, story and traditional origin provide traditional craft with additional value and a yet barely utilised potential. The desire for authentic and handmade products within a globalised culture indicate that the time for an update of traditional craft is now!
Within the master thesis NEO CRAFT, a tool kit will be developed, which provides an understanding between tradition and innovation. Main goal is to reveal strategic options of innovation for traditional craft and making them experiencable.TutorsBitten Stetter, Francis Müller, Adrian Müller