Name, first nameTraub, BiancaYear of birth1986UniversityZHDKField of Interest / research fieldFuture / TrendsTitle of projectNudity is not the solution!AbstractFashion itself is not only an outer covering - Fashion interacts with shifting decades, society, politics, economy and culture. The Power Dressing is a dress code that evokes a conscious attitude of authority, competence and intelligence in positions of power. A term that was formed in the era of Margaret Thatcher.

The influence of women increases massively in society, economy, politics, science and culture and has enormous consequences in the excisting gender roles and power structures. In the context of the current major trend Female Shift, there is a change of decision-making authority and influence. A new generation of successful women in politics indicates visually with their specific dress codes that authenticity, as a new important criterion, replaces the hierarchical thinking of men. Power is no longer associated with manhood.

Does this breakup reflect what kind of fashion powerful women wear today and whether and what constraints it is still inferior? Is there a need for a redefinition of Power Dressing due to a new generation of female leaders in the future? In which ways are woman aware of using their Erotic Capital and are there significant characterizations and country-specific differences in the choice of their clothing?
This thesis research will be done in the context of fashion and politics, because of the current explosiveness due to the permanent observation and discourse by the media and the public in respect of powerful women. The influence of female leaders by the disciplining power of fashion and the constant imperative of self-monitoring and optimization is also important. The examining of the changing values in society is based on a visual and media analysis with the inclusion of media discourse.
TutorsBitten Stetter, Francis Müller, Judith Mair
Nudity is not the solution!