Name, first nameMuriale, PatriciaYear of birth1981UniversityZHDKField of Interest / research fieldFuture / TrendsTitle of projectBetter Be Good!AbstractThe work examines the phenomena of on-going promises for sustainability and implied moral communication in the fashion industry.

With missionary zeal in rhetoric and imagery, the fashion industry communicates like a non-governmental organisation, with morality and ideology impacting strongly on corporate identities.

The question is whether morality is a means to self-legitimise a conflicted industry or does this hint at a new, green ideology which is a real paradigm shift within society?
TutorsBitten Stetter, Francis MüllerFileDownload file
Better Be Good!Better Be Good!