Name, first nameEroktem, YesimYear of birth1988UniversityECALField of Interest / research fieldProduct / Object DesignTitle of projectWhy Black?AbstractBlack is definitely the most controversial color, yet since the beginning of time people have been both lured to it and beware of it.

The aim of this study is to investigate our perception of black and therefore to be able to answer the question: What is the meaning of black in design?. The perception color black is threefold, the way we see the color physiologically, the symbolic & cultural meaning embedded in the color and our personal experience around it.

The study is going to be a collection of elements which elucidates the intention behind the choice of black and the message aimed to convey.
TutorsAnniina Koivu,Brynjar SigurĂ°arson, Bethan Laura WoodFileDownload file
Why Black?Why Black?Why Black?