Name, first nameTina GüntnerYear of birth1978eMailTinaAnna.Guentner@hkb.bfh.chUniversityHKBField of Interest / research fieldCommunication Design / Visual CommunicationTitle of projectCOMMUNICATION DESIGN IN TODAYS SOCIETYAbstractThis work relates to the changes and effects on companies, operating in the field of communication design, of globalization and technological innovation in todays society.
The empirical basics on which these changes are described, are obtained from biographically oriented and guided interviews within the German speaking part of Switzerland. Interviewee are self employed professionals, owners or managers of companies in the field of communication design with activities in as many different business models and business areas as possible. Core questions will be: Which traditional scopes within the communication design industry are being replaced? How have methods and materials changed? How can companies keep up on the market? How can the companies insure their existence ?TutorsAgnès Laube, Priska Gissler