Name, first nameOscar EstradaYear of birth1988UniversityECALField of Interest / research fieldProduct / Object DesignTitle of projectThe soft language of objectsAbstractAll objects have a hidden side, features beneath the surface that define their character but are not essential to it's purpose or functionality. Just like humans have soft and hard skills, and computers and made up by hardware and software, objects are composed by hard and soft attributes. They are subjective and emotional, and cannot be quantified or measured by objective means. For the most part, these attributes have to do with the character of the product and its user-experience. Soft-Attributes are mainly the purview of industrial designers and range in the sensory containing scent, sound, taste, touch and sight. In some cases the soft attributes will be there for a reason and they are called intentional attributes, like a lightweight camping chair, supposed to be carried and therefore the selection of material is intentional. In other cases they will be a consequence of other decisions taken in the design process like the choice of material, function, mechanisms, etc.

These soft attributes are the ones that affect our emotional connection with a product and have a considerable impact on our behavior. This is due to their influence in our processes of perception, attention, learning or decision making. Perception is defined as the top-down processing, involving knowledge stored in our memory, that will result in the attribution of meaning relating our senses to certain events or objects evoking cognitive emotions.
TutorsAnniina Koivu, Brynjar SigurĂ°arson
The soft language of objectsThe soft language of objectsThe soft language of objects