Name, first nameCéverine GirardYear of birth1996eMailceverine.email@example.comUniversityECALField of Interest / research fieldProduct / Object DesignTitle of projectShop SignsAbstractSince the beginning of civilisation, people have been trading goods. Cities became bigger, trade followed and the need to distinguish yourself from rivals as a merchant appeared.
A shop sign is a signage item with the aim to inform, identify, advertise, and often embellish the front of a shop for the public. First created in the ancient Egypt, the materiality of this particular architectural object evolved. From engraved stone and oilcloth to neon tubes and lasered acrylic, they are the witnesses of artistic and industrial revolutions. Their presence in cities shape the urban landscape, arouse curiosity and provoke wonder.
Starting from a fascination for neon signage, this thesis aim to analyze the evolution of shop signs, to question their materiality, their physical presence in cities and what they may represent of our current society.TutorsAnniina Koivu, Brynjar Sigurðarson, Margherita Banchi